We engineer creativity into the next dimension.

Our designers imagine brand through the eyes of the consumer and our engineers use the best in technology to augment that imagination


An intersection of
Imagination, Design,
Experience and
Artificial Intelligence


We are here to

BUILD THE EXPERIENCE ECONOMY

by transporting consumers to a new reality using smartphones and wearables


We aim to make extended reality accessible to everyone everywhere. From WebAR to Custom QR codes; Computer Vision to ACR based triggers

Thus allowing a natural movement for brands and its customers to seamlessly integrate AR with other mediums like TV, Radio, Print and Online Ads


In this new age, extended reality will not just be the next step, but the first step in the direction of true innovation

VISION


  • Augmenting Packaging, Engagement & Intelligence through AR
  • Improving AR Experiences using unique superior Artificial Intelligence pipelines from the latest in Computer Vision research

THE CORE TEAM

ANURAG sachdeva

Anurag is a versatile business professional with 19 years of experience in driving sustainable growth & profits across businesses in India & South East Asia. In his last stint he set up the “Nest” for Angry Birds (Rovio Entertainment) in the Asia market, delivering across the verticals of gaming, licensing, animation & location based entertainment. He oversaw the successful release of 2 blockbuster Angry Bird movies in the region. He also led the Hatch Entertainment roll-out in Asia - World’s 1st mobile cloud gaming service.

VIKAS saxena

An alumnus of IIT Delhi, Vikas is a successful entrepreneur in the consumer internet space. In early years of mobile internet, he built Nimbuzz into a globally loved mobile messaging brand, which attracted investments from Mangrove Capital and Naspers. Later in 2014, Nimbuzz was acquired by a British private equity. Vikas is also the co-founder and key investor of fast growing companies like SyncMedia in TV Analytics and Rivers.im in the Team Collaboration space.

NEHA agarwal

With over 10 years of experience in licensing and brand building, Neha has worked with franchises like Warner Bros, Pokemon, Dreamworks Animation, Mondelez, Pepsico, Unilever and many others in the South Asian market. She also led the team to build the brand extension ‘Flaunt' for the renowned Femina magazine. In her last stint, she worked with leading Bollywood artists in creating their brand identities - successfully launching Just F and Prowl for Jacqueline Fernandes and Tiger Shroff respectively.