For Onam, Xtendr partnered with Federal Bank to bring festive storytelling alive through newspaper ads and posters—extending static media into an interactive cultural moment.

A simple scan unlocked an immersive experience inspired by Kerala’s traditions. Users were welcomed into vibrant scenes featuring Kathakali performances, petals, music, and celebratory visuals—each interaction revealing festive offers from the bank.

By layering interactivity onto print, the campaign turned everyday media into a richer, more engaging Onam experience.